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This site morinandson.com.au had the following in the web page, "Morin and Son Tree Services, established over 38 years ago, is one of the oldest tree servicing businesses in Perth." Our analyzers noticed that the website stated " We specialise in all areas of tree care and arboriculture, and provide a clean, safe and friendly service in every job that we undertake." The Website also stated " As a member of the Tree Guild of WA, we uphold and promote ethical business practices and customer service standards we are professional operators and strive to be the best." The website's header had tree specialists as the most important keyword. It was followed by tree pruning, tree removal, and tree lopping which isn't as highly ranked as tree specialists. The next words the site used was tree crown thinning and dead wooding. hedging was also included but could not be understood by search engines.